Keywords Density

Keywords Density

It's a well-know fact that in the world of Search Engine Optimization, Keyword Density
plays the greatest role in the ranking of your site's pages. But this term is often
thrown around with the assumption that the reader has an understanding of exactly what
the term means. For many Internet Marketing newbies, that's not the case. So if you've
heard the term but don't really know what it means, or how to figure the keyword density
of your web pages, this article is for you.

Simply put, Keyword Density is a measurement of how often your selected keyword
or keyword phrase appears in a web page.

You may think initially that the higher the keyword density, the better your page will rank.
But nothing could be farther from the truth. If your keyword density is too high, the
search engines will assume that you are "keyword stuffing", and will penalize you severely
for it. Keyword stuffing is regarded as a form of spam.

So the best approach is to try to strike a natural balance between the number of times your
keywords appear and the number of words in the web page.It will be better SEO for your web page.

Keyword density is always expressed as a percentage, based on the number of times your keywords
appear and the total word content on a given web page.

Suppose you have 100 words on your webpage (this is just the content - it doesn't include the
HMTL code contained in the web page), and your keyword occurs five times in the content. The
keyword density for the keyword on that page 5%. It is determined by dividing the total number
of times the keyword is used by the total number of words in your web page. So in this case, it
is 5 divided by 100 = .05, or 5%

The optimum Keyword Density for a web page is between 3% and 7%, depending on the keywords and
context. As you become more adept at crafting content for your web sites, and seeing the rankings
in the search engine rankings, you'll get a better feel of what keyword density words best
for your niche.

You should also be aware that keyword density is per page, not per site. Each page will have
it's own keyword density for the words that make up that page.

So now that you have a firm understanding of what keyword density is, and how to figure the
keyword density for your selected keywords on your web pages, it's time to get to work to
raise your search engine rankings.Finally we can say that Keyword density is more important part of search engine optimization.



Article Source: http://EzineArticles.com/322191

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Image optimization technique.

Our website is generally a combination of all types of content. You have graphics; you have text, and sometimes Flash animations and videos too! We are all aware that search engine optimization of text content on our website is the key to getting top rankings for your web pages. Let this not lead you to believe that the images and graphics on your webpage add no business value to your website. Reducing the images and graphics would really make your website look really sad! You guessed it - there are always ways to get around such issues! And the way to work around this is Image Optimization.

Let's take a look at what Image Optimization is all about. It is a way in which you add text matter as a

Image Optimization

description to describe the image, just to help search engine crawlers "read" the image. It is a good idea to have your strongest keyword as a description for your images. Let's take a look at how this is accomplished.

Alternative Text or ALT Tags: Alt Tags are used in the HTML script to describe the image. This description essentially includes the targeted keyword. Since the ALT Tag is in the HTML code, search engine crawlers can recognize that there is an image there and with the description they know exactly what the image is about! Good enough information for indexing!

Image Size: The size of the image affects the speed in which the webpage loads. This definitely means that you must add images with a small size and save yourself bandwidth as well as page loading times. A definitely positive SEO practice.

Headings: Addition of a bold heading for an image definitely helps.Its also helpful for SEO.

Text Link: If an image is linked to a webpage, when you point your cursor to this image, you see a description, generally the one that was used in ALT Text. And the image then links to another website or internal link.

Caption Writing: You can write a caption with you keywords in it along with the image, so search engines know what it is!

So, to help search engines "see" the image on your page, Image Optimization is a very good search engine optimization technique. With this technique in hand you can give your website a happy look and you do not have to let go some amazing graphics just because they are perceived to not add any business value!



Article Source: http://EzineArticles.com/6573345

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Google Webmaster tools submission, getting fast free traffic on website or blog

For those of you who have a website of your own and have not made use of the Google web-master tools, let me tell you that you have doomed your website to oblivion as far as the search engines are concerned. If you are not getting any traffic to your website, it is possibly because you have not made use of the best SEO tool out there on the web. Before you start to dish out loads of hard earned money on SEO companies, I would advise you to get yourself acquainted with it now and that's what this article will focus on.

Google Web-master Tools

Google web-masters tools in itself is a very complicated in the sense, there are too many variables to deal within the whole web-masters toolbox. I shall only hover over the most important and required aspects of using the web-masters tools so as to zone in on the crucial search engine optimizing nature of it rather than the whole website in detail.

Setup an account :

 Firstly, if you do not have a Google account, then create one and the log in to the Google web-master tool website. Make sure that it is the first time you are logging into the site, you will be required to add your site. Once you have added your website to the web-masters account, you will be able to see a screen-shot of your index page at the very center of web-masters tools. It may take up to a fortnight before you could see a screen-shot of your website but you can begin using the tools at your disposal right away. You will also be required to verify that the website belongs to you. This can be done by clicking on the manage site to the right of your website and clicking on verify. I would recommend uploading an HTML file to your domain root folder and clicking on verify. I have found this the most effective and the easiest way to verify your site.

Add a site-map - submit your URL's to Google:

Second step of web-master tool is adding a site-map which is also very important for on-page SEO. Click on your website to access the Google web-masters tools dashboard. You could first start off by adding a site-map in xml format. This can be achieved by various means e.g. even some third party websites provide the service of creating a site-map for you. Or you could look up how to create a site-map in Google if you fancy your chances of creating it yourself. Once that is out of the way, you could check to see if your pages have been indexed by Google. Remember Google may index only the pages it sees as providing valuable user experience and overlook the rest. There is a formula of adding site map. That is http://site address/feeds/posts/default.

Check for site errors and correct them:

Next on the dashboard, I would advise you to check the crawl errors under the health tab. This should be done on a very regular basis, since an unhealthy website is seen as a non-functioning website and thereby overlooked by most search robots, including googlebot. Check to see if your website has returned any URL errors on the last googlebot crawl. If so have them fixed. Crawl errors section usually mentions site errors, which include robot.txt error in case you have not uploaded a robot.txt file to your server already. Under the URL errors, you mainly find the access denied, not found and not followed. To fix these errors, you could go to dashboard>Optimization>Remove URL> and create a new URL removal request. Once submitted, you could go back to the crawl errors that you have rectified and mark them as fixed. Be sure to visit the crawl error page regularly to make sure that your website stays healthy.

HTML improvements and Meta tags:

Another tool in the optimization tab is the HTML improvements. This will inadvertently suggest any html improvements that your website may require. This will include the Meta title tags, the description tags, and the keyword tags but not limited to them. It is pretty basic and the improvements can be done by yourself if you have a bit of html knowledge yourself, or you could have your website designer or developer look after these to further improve your websites chances in the overall look and feel for the googlebot.

Though there are many other features included in the Google web-masters tools website that you could use to optimize it for search engines, if you have started off with the basics, I am sure your website will stay healthy and may get you the traffic that you deserve. These are the very basics that you need to be aware of and practice in order for your website to stand a chance of showing up in search engines.

Article Source: http://EzineArticles.com/7542236 

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On-page Optimization Techniques

On page optimization

In order to be successful with your SEO long term first you should always start with on page optimization. On page optimization is what you do on your pages to make them more attractive for search engines. It’s related directly to the content and structure of the blog or website. In previous post we discussed what on-page SEO is. Now we are going to show some on-page optimization techniques here.

Having well researched Keywords: Keywords are the most important part of the website. Keywords must always appear within content and website url. You need to find out what keywords relating to your business or website which are commonly users search on search engines. Many people believe that the way only to get first ranking is by having keyword in your website or blog name.

 Meta title: Meta title is most important part of on-page SEO. Meta title is actually the title of page on your website. The Meta title should always contain exact keyword. Meta tag is displayed as the top line of almost every search engine result. Meta title should summarize the content of each individual page.

Meta Description: Meta description is functions as a small preview or welcome to people who come across your website. The goal of Meta description is to explain what about your page or website is. Meta description should a small text description of your page. Google allows for 160 characters in their description.

Meta Keyword: Meta keywords are all phrases that relevant to article body.Meta keyword should synonyms and alternate words.

Website Content Optimization: After building a website you should not keep in mind how good layout is but also you should also keep focus on good content. Your website is about to give something to visitors so website content must be unique with your website. You have to update on keeping content on your website at least once a week or month.

Keyword density: Keyword density is a measurement of how often your selected keyword or keyword phrase appears in a web page or web post. Keyword density is always expressed as a percentage based on the number of times your keywords. The optimum keyword density is for a website is between 3% to 7 %

URL structure: Web page URLs are most important aspect of Search engine optimization. So URL must has to informative and relevant, logical and reflect the structure of website. Google likes websites with keywords in the URL.

Optimized internal links: Internal links are hyper links that are a reference or navigation element in a page of your website that point at the same website or domain as the website that the link exists on. We can create internal link by using keyword which focused anchor text.

Image optimization: Image are an important part of making a website visually attractive for visitors. Images must have to proper name. Resizing of image and use alt tag.

There are also some techniques of On-page SEO. We have to ensure top quality content, fast loading page etc. 

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Effective Ways of finding best keywords

What are keyword researches: The words are people type into various Search Engine like Google, Bing, Yahoo to find out what they are looking for those words are known as keywords. In Search engine optimization SEO keyword are the words or phrases in web content that make sure for people to find out website via search engines.For example if we search on Google “How can I start a small business” here Start a small business or business may Keywords.

Importance of Keyword research: Keyword is very important and major part of search engine optimization. If we want to create a website for the first time, the first question is “what it will be about”. Here Keyword research play vital role to find out a website on search engine.If we want to our blog or website to show up when people search for keyword related topics we have to make sure those keywords are being used through our website or blog. So keyword is very important for SEO.

How to do keyword research? There are a lot of ways of keyword research. Here we will show keyword research by Google keyword planner. We will research our initial keyword using Google.com then import the best keyword on Google keyword planner for more relevant keyword.

Suppose we want to create a blog or website about "travel and tourism". Now we can search on Google by writing travel and tourism. Now we are going to show you practical Keyword research.

Step 1: Write keyword planner in Google search box

Step 2: Go to keyword planner. Here sign up with Gmail account.

Step 3: Then go to Tools and keyword on Search for new keywords using a phrase, website or category.

Step 4: After putting keyword now start with press on get ideas.

Now we will see a lot of key word results. To find a best keyword we should follow some rules.

 

Google Keyword planner for Keyword Research

Average monthly search: Average monthly search indicate the monthly visitors of keyword. To find a best keyword we should select a keyword that have minimum 4000 monthly search. Because if we do not get lower visitor then why we select this one as a best keyword.

Suggested Bid: we should select minimum $1 as suggested bid.

Competition: As we are going to create a blog or website for the first time, so we should select a keyword with low competition.

 

Google Trends

Following this rules we can get now an effective keyword. Now we have to the current situation of this keyword by using Google trends. Here we will see current search volume of keyword by a graph. The graph indicate how dependable keyword this is. If Search volume is increasing day by day than we can select this.

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