What are keyword researches: The words are people type into various Search Engine like Google, Bing, Yahoo to find out what they are looking for those words are known as keywords. In Search engine optimization SEO keyword are the words or phrases in web content that make sure for people to find out website via search engines.For example if we search on Google “How can I start a small business” here Start a small business or business may Keywords.
Importance of Keyword research: Keyword is very important
and major part of search engine optimization. If we want to create a website
for the first time, the first question is “what it will be about”. Here Keyword
research play vital role to find out a website on search engine.If we want to our blog or website to
show up when people search for keyword related topics we have to make sure
those keywords are being used through our website or blog. So keyword is very important for SEO.
How
to do keyword research? There are a lot of ways of keyword research. Here we
will show keyword research by Google keyword planner. We will research our
initial keyword using Google.com then import the best keyword on Google keyword
planner for more relevant keyword.
Suppose
we want to create a blog or website about "travel and tourism". Now we can search on Google
by writing travel and tourism. Now we are going to show you practical Keyword research.
Step
1: Write keyword planner in Google search box
Step
2: Go to keyword planner. Here sign up with Gmail account.
Step
3: Then go to Tools and keyword on Search for new keywords using a phrase,
website or category.
Step
4: After putting keyword now start with press on get ideas.
Now we will see a lot of key word results.
To find a best keyword we should follow some rules.
Average monthly search: Average monthly
search indicate the monthly visitors of keyword. To find a best keyword we
should select a keyword that have minimum 4000 monthly search. Because if we do
not get lower visitor then why we select this one as a best keyword.
Suggested Bid: we should select minimum $1
as suggested bid.
Competition: As we are going to create a
blog or website for the first time, so we should select a keyword with low
competition.
Following this rules we can get now an
effective keyword. Now we have to the current situation of this keyword by
using Google trends. Here we will see current search volume of keyword by a graph.
The graph indicate how dependable keyword this is. If Search volume is increasing
day by day than we can select this.
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