Image optimization technique.

Our website is generally a combination of all types of content. You have graphics; you have text, and sometimes Flash animations and videos too! We are all aware that search engine optimization of text content on our website is the key to getting top rankings for your web pages. Let this not lead you to believe that the images and graphics on your webpage add no business value to your website. Reducing the images and graphics would really make your website look really sad! You guessed it - there are always ways to get around such issues! And the way to work around this is Image Optimization.

Let's take a look at what Image Optimization is all about. It is a way in which you add text matter as a

Image Optimization

description to describe the image, just to help search engine crawlers "read" the image. It is a good idea to have your strongest keyword as a description for your images. Let's take a look at how this is accomplished.

Alternative Text or ALT Tags: Alt Tags are used in the HTML script to describe the image. This description essentially includes the targeted keyword. Since the ALT Tag is in the HTML code, search engine crawlers can recognize that there is an image there and with the description they know exactly what the image is about! Good enough information for indexing!

Image Size: The size of the image affects the speed in which the webpage loads. This definitely means that you must add images with a small size and save yourself bandwidth as well as page loading times. A definitely positive SEO practice.

Headings: Addition of a bold heading for an image definitely helps.Its also helpful for SEO.

Text Link: If an image is linked to a webpage, when you point your cursor to this image, you see a description, generally the one that was used in ALT Text. And the image then links to another website or internal link.

Caption Writing: You can write a caption with you keywords in it along with the image, so search engines know what it is!

So, to help search engines "see" the image on your page, Image Optimization is a very good search engine optimization technique. With this technique in hand you can give your website a happy look and you do not have to let go some amazing graphics just because they are perceived to not add any business value!



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